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BRANDING EXERCISE

AFTER BEING APPROACHED BY THE CREATORS OF THE VIRAL HIT @SNAPLISTINGS, LIVELISTINGS WAS CONCEIVED AS A STRATEGIC NEXT STEP FOR THE BRAND. 

AS THEY PLAN TO EXTEND THEIR MEDIA OFFERING BEYOND THE SNAPCHAT PLATFORM AND ONTO OTHER CHANNELS, THEY WILL NEED AN IDENTITY THAT COMMUNICATES THEIR SOCIAL-MEDIA CENTERED APPROACH TO APARTMENT HUNTING.